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New Save the Children ad with real footage of child being born

February 25, 2014

What will be a first for advertising on British TV, the ad will feature real footage of a child being born. The advert opens with an advisory note for shocking content.

The ad features a woman giving birth in Liberia with the aid of a trained midwife in a facility funded by Save the Children.

The ad points out that for one million newborns every year, their first day is also their last.  Basic training for midwives can help end first day deaths.  Save the Children helps provide training for midwives to help reduce the neonatal mortality in the developing world.

You might find the video a little bit shocking but the cry at 42 seconds is worth it.

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