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The Tooth Fairy saves elephants

September 18, 2013

This lovely campaign by Care for the Wild International asks children to get the Tooth Fairy to use their tooth money to protect elephants from poachers instead of leaving it under their pillow. I remember when I was small, the excitement came from the idea of the tooth fairy coming, not the amount of money you would receive so I think building a lesson of charity into the experience is great for children.

The digital element is excellent. When you go to the website you can watch the video (above) which will guide you through the process. The Tooth Fairy asks you to fill in your name and your favourite thing which will then be printed on a certificate to print out and keep once you have completed the donation.




My favourite thing is my iPad of course…

Give it a try, its a nice experience.


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