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(Story) ColaLife, Using Coca Cola’s distribution channels to provide remote communities with essential medication

April 15, 2013

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No matter where you go in the world, you always seem to find Coca Cola for sale.  In fact, there are places in the world where you can buy a Coke, but children die because they can’t get access basic medicine.  Coca Cola has one of the most developed distribution channels in the world – how can aid agencies learn or benefit from that?

Colalife is a non-profit organization that is using Coca Colas distribution channels to deliver lifesaving medication.  Their idea is to use the free space in Coca Cola crates to deliver essential medicine to remote areas.  They have developed a container large enough to carry essential medicine but small enough to fit in amongst the bottles in a Coca Cola crate.

It’s a great idea, but its not a long term solution.   It makes you think, what other lessons can non-profits and aid agencies learn from the private sector?

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