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(Video 1min) If its not right here, why would it be anywhere else?

March 29, 2013

For my first post, here is a great TV advert from UNICEF Australia.

One of the challenges in fundraising is how to make potential donors stop and think about the injustices that go on in the world. For years we have seen images of famine, war and disasters from thousands of miles away, used to appeal for donations that could save lives.

What if it was happening in your country? In this advert, UNICEF Australia bring the problem to the people.


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One Comment
  1. How to bring your message home with a punch. Great idea.

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